The Latest on AXS

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How Important Is New Media?

By Diane T. Creston The short answer is: very. New media was not immediately embraced by a large percentage of the business community. The reasons are simple. Approximately, ten to twenty percent of Americans are what we call “early adapters” and open to new ideas, products and opportunities. They are naturally curious and very self-motivated.… Read More »

Create a Social Networking Site

Why Going Broad Might Mean Failure While being the next big thing might sound like a great dream to chase, it is more than likely a failure waiting to happen. If you’re looking to create a social networking site, make sure it’s NOT too broad, or you will be wasting a lot of effort. Does… Read More »

Pros And Cons Of Internet Advertising

Regardless of the promotion package, Internet ad media plays an important role in determining the success of your product or service awareness on-line. What are their advantages over other established media such as selling TV ads? Advantages 1: Low-Cost Even if the Internet ad can be displayed as very comprehensive compared to other media, it… Read More »

Famous Hollywood Defamation Cases

Hollywood is more than familiar with its share of defamation lawsuits. The media love the wealthy and exciting lifestyles of celebrities. While most celebrities will pose for pictures and even grant interviews, many of them have also been the focus of untrue and reputation-damaging acts of slander, libel and defamation. David Schwimmer won a $400,000… Read More »

Pros and Cons of Mass Media

Mass media enjoys a very prominent role in our lives. It is the only medium that keeps us informed and connected to the outside world. However, a medium this large is sure to influence society at large. The influences can be either positive or negative depending on several factors. Mass media can be categorized into… Read More »

Negative Influences of Media

You want to imitate an action sequence just because your favorite action hero looked ‘cool’ doing it. You want to wear the LBD just because you are a fan of Coco Chanel. You want to wear the shade of nail polish Lady Gaga wears for that frantic gaga look. You want to sport your favorite… Read More »